Mentorship & Business Coaching

The business behind
the beautiful work.

You've mastered the craft. Now build the infrastructure to match it. I've operated at the $100M level and helped solopreneurs cross their first million. Every stage of the design business has a different set of problems — and I've solved them all. Now I help you do the same.

20+ yrs

Industry
experience

Bestseller

Inside the Design
Industry

$1M+

Breakthrough
milestone

$100M

Largest
firm led

Where I can help


Stop leaving money on the table. Build a fee structure that reflects the value you actually deliver.

01


Systems, workflows, and back-of-house structure that let you run projects — not chase them.

02


Proposals and agreements that protect your time, scope, and relationships from day one.

03


From solo practice to scaling firm — the strategy for each leap is different. I know all of them.

04


Marketing, pitching, and positioning. Win the work that's actually worth your time.

05


The offer

Foundation

Momentum
$670 / mo

1 hr · 3-month minimum

1 hour of 1:1 coaching

Single focused session

Pricing, ops, contracts & strategy

On-call not included

Most popular

Accelerator
$1,100 / mo

2 hrs · 3-month minimum

2 hours of 1:1 coaching

One deep session or split

Pricing, ops, contracts & strategy

On-call access at $500/hr

Growth

Intensive
$2,100 / mo

4 hrs · Biweekly · 3-month minimum

4 hours of 1:1 coaching

Sessions every other week

Full business strategy & execution

On-call access at $500/hr

on-call

$500 / hr

For Accelerator and Intensive clients only. Big pitch due tomorrow. Contract dispute. A decision that can't wait. Book me for anything urgent that surfaces between sessions — priority scheduling, no scrambling alone.

Cover of "Inside the Design Industry: A Junior Designer's Guide to Thriving in Commercial Architecture, Interiors, and Environmental Branding" by Brittney Herrera, LEED AP, IIDA

Amazon Bestseller

Inside the Design Industry

The field guide for designers entering the industry — written from inside the world's largest firms and smallest studios alike. The book I wish had existed when I was starting out.

Ready to begin

Build the business your
design deserves.

Limited spots available. Book a free 20-minute discovery call.

No pitch. Just a real conversation about where you are and where you want to go.